How did the international satellite channels responded to the opening of the market for satellite TV in India?

These international satellite networks curated English content for the Indian audience. The international satellite channels created special content which fulfils the sensibility of the domestic audience. The international satellite channels were reluctant to explore the Indian market because of the fear of government rules. International news channels were working along with the state-controlled Indian news channels.

The international satellite channels created special content which fulfils the sensibility of the domestic audience.

The early strategy of Sony International was to broadcast 10 Hindi films a week, gradually decreasing the number as the station produced its own Hindi language content. The majority of the foreign networks have now introduced either a segment of Hindi language programming (MTV India), or an entire new Hindi language channel (STAR Plus). STAR Sports and ESPN have dual commentary or an audio sound track in Hindi. The larger players have launched specific regional channels in languages such as Bengali, Punjabi, Marathi and Gujarati