Target Exam

CUET

Subject

Business Studies

Chapter

Nature and significance of Management

Question:

Answer question based on the passage below:-

Mona is working as Marketing Manager in IOTA ltd. The company is venturing into a new segment of manufacturing "Power gummies" for health conscious segment of society who prefer eating supplements for vitamins, minerals, fish oil etc. The chief objective of the company is to make an entry into this new segment. So they are planning to endorse their product via a brand ambassador from sports field. They aim to earn at least that much profit so that its costs and risks are covered. The management also aims to reduce costs and increase productivity by providing common direction to the individual efforts in achieving the overall goal of the organisation.

Mona is working at _________ level of management

Options:

Top

Middle

Operational

Lower

Correct Answer:

Middle

Explanation:

The correct answer is option (2)- Middle.

Mona is working at the Middle level of management. As a Marketing Manager, she likely falls within the middle management category, responsible for overseeing specific functions and departments within the organization and reporting to higher levels of management.

Middle Management is the link between top and lower level managers. They are subordinate to top managers and superior to the first line managers. They are usually known as division heads, for example production manager. Middle management is responsible for implementing and controlling plans and strategies developed by top management. At the same time, they are responsible for all the activities of first line managers.

 

OTHER OPTIONS

  • Top level- Top Management consist of the senior-most executives of the organisation by whatever name they are called. They are usually referred to as the chairman, the chief executive officer, chief operating officer, president and vice-president. Top management is a team consisting of managers from different functional levels, heading finance, marketing etc. For example chief finance officer, vice president (marketing). Their basic task is to integrate diverse elements and coordinate the activities of different departments according to the overall objectives of the organisation. These top level managers are responsible for the welfare and survival of the organisation. They analyse the business environment and its implications for the survival of the firm. They formulate overall organisational goals and strategies for their achievement. They are responsible for all the activities of the business and for its impact on society. The job of the top manager is complex and stressful, demanding long hours and commitment to the organisation.
  • Lower level- Foremen and supervisors comprise the lower level in the hierarchy of the organisation. Lower level management is also called operational management. Supervisors directly oversee the efforts of the workforce. Their authority and responsibility is limited according to the plans drawn by the top management. Supervisory management plays a very important role in the organisation since they interact with the actual workforce and pass on instructions of the middle management to the workers.