Practicing Success

Target Exam

CUET

Subject

Business Studies

Chapter

Nature and significance of Management

Question:

Answer question based on the passage below:-

Mona is working as Marketing Manager in IOTA ltd. The company is venturing into a new segment of manufacturing "Power gummies" for health conscious segment of society who prefer eating supplements for vitamins, minerals, fish oil etc. The chief objective of the company is to make an entry into this new segment. So they are planning to endorse their product via a brand ambassador from sports field. They aim to earn at least that much profit so that its costs and risks are covered. The management also aims to reduce costs and increase productivity by providing common direction to the individual efforts in achieving the overall goal of the organisation.

Mona is working at _________ level of management

Options:

Top

Middle

Operational

Lower

Correct Answer:

Middle

Explanation:

The correct answer is option (2) : Middle

Mona is working at the Middle level of management. As a Marketing Manager, she likely falls within the middle management category, responsible for overseeing specific functions and departments within the organization and reporting to higher levels of management.

Middle Management is the link between top and lower level managers. They are subordinate to top managers and superior to the first line managers. They are usually known as division heads, for example production manager. Middle management is responsible for implementing and controlling plans and strategies developed by top management. At the same time they are responsible for all the activities of first line managers.