Read the passage and answer the following question:
Manya, a class 7 student, stopped consuming artificially flavoured soft drinks and started to consume more and more fresh fruits and home cooked food. This change in her behaviour came when she came to know that supermodel Kirti has stated in an interview that she would neither consume artificially flavoured food nor endorse any such products. She even appealed to all of her fans to do so. Earlier Manya used to consume all unhealthy products because Kirti endorsed many such products. But now Kirti's change in choice has also led Manya to change her preferences.
Kirti changed her choice of products to be endorsed and consumed.
The product is the _____.
Answer & explanation
Correct answer: option 2
The correct answer is Option (2) → Attitude-Object
Option (1) Object — Incorrect. Any thing can be called an object. The question asks what the product is in the attitude, and the term for that role is attitude object, not object alone.
Option (2) Attitude-Object — Correct. An attitude is a set of views regarding some topic, called the ‘attitude object’, with an evaluative, emotional and behavioural side. Kirti and Manya hold, and then change, their views, feelings and actions towards the product, so the product is the attitude object. In the second step of attitude change the source changes her behaviour towards this very object.
Option (3) Subject — Incorrect. The one who holds an attitude is the person (here Manya, or Kirti), not the product. The product is what the attitude is about.
Option (4) Consumer Goods — Incorrect. This only says what kind of thing the product is in the market. It does not name the role the product plays in the attitude and its change.
NCERT (2025-26): “Attitudes … All definitions of attitudes agree that an attitude is a state of the mind, a set of views, or thoughts, regarding some topic (called the ‘attitude object’), which have an evaluative feature (positive, negative or neutral quality). It is accompanied by an emotional component, and a tendency to act in a particular way with regard to the attitude object.…” “Process of Attitude Change … In the second step, the source herself/himself shows an attitude change, by actually changing her/him behaviour towards the attitude object. Observing the source’s changed attitude and behaviour, the target also shows an attitude change through behaviour.…” |