Which of the following statement (s) is/are correct?

Statement 1: Advertisers often benefit from targeting such individuals who are more likely to be influenced by persuasive messages.

Statement 2: Individuals with high self-esteem and limited confidence in themselves are more susceptible to attitude change. 

Only 1 is correct.

The correct answer is option 1: Only 1 is correct.

Statement 1: Advertisers often benefit from targeting such individuals who are more likely to be influenced by persuasive messages. Correct. Advertisers deliberately target audiences who are more susceptible to persuasion, like those who are unsure, uninformed, or emotionally responsive.

Statement 2: Individuals with high self-esteem and limited confidence in themselves are more susceptible to attitude change. Incorrect. This statement is self-contradictory:

• High self-esteem usually makes individuals less susceptible to attitude change because they are confident and secure in their beliefs.

• Low self-esteem or low confidence makes individuals more vulnerable to persuasion.

"Individuals with a more open and flexible personality tend to be more receptive to attitude change. They are willing to consider new information, perspectives, and ideas, making them more susceptible to altering their attitudes. Advertisers often benefit from targeting such individuals as they are more likely to be influenced by persuasive messages. Individuals with low self-esteem and limited confidence in themselves are more susceptible to attitude change."