Which of the following statement (s) is/are correct? Statement 1: Advertisers often benefit from targeting such individuals who are more likely to be influenced by persuasive messages. Statement 2: Individuals with high self-esteem and limited confidence in themselves are more susceptible to attitude change. |
Only 1 is correct. Only 2 is correct. Both statements are correct. None of the statement is correct. |
Only 1 is correct. |
Individuals with a more open and flexible personality tend to be more receptive to attitude change. They are willing to consider new information, perspectives, and ideas, making them more susceptible to altering their attitudes. Advertisers often benefit from targeting such individuals as they are more likely to be influenced by persuasive messages. Individuals with low self-esteem and limited confidence in themselves are more susceptible to attitude change. |