Shining Stars’ is a well-known resort for organising parties, especially for children. However, in past 2 months its popularity has reduced considerably as a new resort with better ambience and facilities has opened within its vicinity.

Name the related feature of business environment which has influenced the business of ‘Twinkle Stars’ adversely.

Dynamic nature

Dynamic nature: Business environment is dynamic in that it keeps on changing whether in terms of technological improvement, shifts in consumer preferences or entry of new competition in the market.
The correct ans is dynamic nature of the business environment. The introduction of a new resort with better ambience and facilities reflects the changing and dynamic competitive landscape, which has led to a considerable reduction in the popularity of 'Twinkle Stars.