Assertion: The verification stage is the most difficult phase of The Creative Process.
Reasoning: That happens because in verification stage the seed of curiosity has taken form of an idea, the entrepreneurs foresee the future of the product.

Assertion (A) is true but Reasoning (R) is not correct.

Assertion: The verification stage is the most difficult phase of The Creative Process. This is correct. 

Reasoning: That happens because in verification stage the seed of curiosity has taken form of an idea, the entrepreneurs foresee the future of the product. This is incorrect. The reasoning relates to Preparation stage and not Verification stage.

Verification: Also called the validation or testing stage. This is where the idea is verified to prove that it has value. This is the most difficult phase of creativity as obstacles begin to appear. This is the developing stage in which knowledge is developed into application.

Preparation: On the basis of the idea, interest and curiosity the need is adjudged by the entrepreneur and he starts looking for the answer to implement the idea. If the idea is to launch a new product or service then market research is conducted. That happens because the seed of curiosity has taken form of an idea, the entrepreneurs foresee the future of the product.