Match List I with List II

Choose the correct answer from the options given below :

A-III,  B-IV, C-II, D-I

The correct answer is option (3) : A-III,  B-IV, C-II, D-I

1. Convenience Products: These are consumer products that are purchased frequently, immediately, and with minimal effort. Examples of such products are cigarettes, ice cream, medicines, newspaper, stationery items, toothpaste, etc.

2. Shopping Products: These are consumer goods where buyers devote considerable time to compare the quality, price, style, suitability, etc., at several stores before making the final purchase. Some examples of shopping products are clothes, shoes, jewelry, furniture, radio, television, etc.

3. Speciality Products:These are consumer goods that possess unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchasing effort. Examples of such products are luxury cars, designer clothes, high-end watches, etc.

4. Industrial Products : These are products that are used in the production of other goods and services. Industrial products are classified into two categories : (i) Materials and Parts, and (ii) Capital items. Raw materials, engines,  and lubricants fall under the category of Materials and Parts.