Target Exam

CUET

Subject

Business Studies

Chapter

Marketing

Question:

A brand or part of a brand which is given legal protection is known as:

Options:

Brand

Trade Mark

Brand Name

Brand Mark

Correct Answer:

Trade Mark

Explanation:

The correct answer is Option (2) → Trade Mark

A Trade Mark is that part of a brand which is given legal protection under the law. It ensures that no other firm can use the same name, symbol, or design.

  • Brand – a general term for name, symbol, or design used to identify a product.

  • Brand Name – the verbal or written part of a brand (like Tata, Nike).

  • Brand Mark – the symbol, design, or color (like Nike’s swoosh).

  • Trade Mark – when the brand name or mark is legally registered and protected from imitation.